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Fixing angled verticals is an essential post production step that every professional real estate or architectural photographer should take. Look at your photos and pay attention to the vertical lines created by the wall and furniture edges. Unnatural angles = bad real estate photography. Are they perfectly straight up and down, or do they appear angular, as if they would intersect each other if followed beyond the edges of the photo?  This effect happens when the photographer shoots at a slight angle either up or down.  It is best to shoot the camera straight to get the straightest verticals...

June Fletcher of the Wall Street Journal recently published an article expressing her frustration with the quality of typical MLS photos.  Real estate agents are not photographers, and are not paid to be photographers.  They are paid for their market expertise and marketing/selling ability. The listing photo can go a long way in gaining more traffic (online and in foot) to a listing.  Agents who opt not to hire a professional photographer should study the basics of good real estate photography, and invest a little into a decent camera and photo editing software. In the article, Fletcher expresses...

Larry Lohrman, the brilliant mind behind the ultimate real estate photography site, Photography For Real Estate, has put together a handy directory of real estate photographers throughout the U.S. and around the world.  Taking property photos requires special techniques and a specific workflow. You can find a photographer who specializes in property photos in your area using this list.  And remember, if you are looking for an Austin real estate photographer, call 832-755-1312.  If you are outside of Texas, check out the PFRE directory to find the perfect real estate photographer in your area. ...

Having trouble with your lighting while shooting interiors and exteriors?  Here are a couple of videos that explain a few tips for light exposure, temperature, and shadow. We often take advantage of dawn and dusk to capture our best architectural photos.  We commonly refer to this time as “golden hour”.  Other photographers do not use this term.  Probably because it does not last for an hour, and often the sky produces a deep blue effect (not a golden). Watch the video below: If you are interested in the higher-level lighting challenges with rooms and buildings, check out this...

Everyone knows the Internet has become the number one search tool for most home buyers. 87% buyers use the Internet to research. according to a 2008 NAR survey released last November.  Whether it be Realtor.com, Yahoo Real Estate, Zillow, Trulia or even Craigslist the listing typically leads with a photo. Of the buyers who used the Internet, they rated photos as the single most useful element in their search for a home. An article by Gar Benedick in RIS Media explores some of the reasons photos hold so much value in marketing real estate. “The photograph is almost always the first element...

If you are on Twitter or have arrived at this page via twitter, I invite you to follow Texas Real Estate Photography (@txrephoto).  I know what you are thinking…”Why should I follow a real estate photographer on Twitter?” Well, if you follow us, we promise to delight you with a link to a cool real estate photo or video imaging related piece of content every now and then.  And if you are not delighted or enlightened with what we post… you get your money back! I tried to get a cool name and ended up with twitter.com/txrephoto .  You may also follow my personal stream at...

Welcome! This is the first blog post for the new Texas Real Estate Photography website.  Subscribe to our feed and get updates when we post new content.  Content will consist of photography articles, profiles, web tools, tips, how-tos, before and afters, and other crazy real estate photography fun.  With our new site, you can rate and comment on individual photos.  Go ahead, we appreciate feedback and constructive criticism.